10/29/2020 (16:30 - 18:00 Boston | 21:30 – 23:00 Madrid)
Online via Zoom
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The use of Spanish in presidential elections in the United States has increased greatly in the past decades. Since Jackie Kennedy’s starring role in the first Spanish political advertisement in 1960, different candidates and political parties have continued to incorporate this language in their strategies to galvanize Hispanic voters, who are growing in number and influence. This session will review the evolution in the use of Spanish in politics from 1960 to the current 2020 election.
Daniel Ureña Uceda is president of The Hispanic Council, a think tank whose mission is to share hispanic cultural heritage in the United States. Ureña is also a founding partner of MAS Consulting and professor at the Universidad Pontificia Comillas ICADE, where he heads the Aula de Liderazgo Público. His column, published in the Spanish newspaper El Confidencial, focuses mainly on politics in the United States. He has been invited to speak by important international entities as well as by various universities and institutions in Europe, Asia, and the Americas.