Edición Instituto Cervantes at FAS - Harvard University
The Image of Hispanics in Advertising in the United States pdf (958.26 KB)
Informes del Observatorio / Observatorio Reports. 009-03/2015EN. (Orig.)
Abstract: This study shows that in order to successfully reach the Hispanic demographic in the United States, in addition to using both English and Spanish through code switching, code mixing or what is popularly known as Spanglish, an appeal to culture must also be used.